A 30 Day Content/Authenticity Challenge.

Press record and tell the truth.

Post 30 Videos. No cuts. One take.
Starting Monday 4.8.24.
Sign up closes midnight on Sunday.

The world is tired of ‘content.’

Over-edited vlogs.
Clickbait and fast cuts.
Podcast clips about nothing.

All people want now, is something real.

Someone who is willing to look into the camera, and just tell the truth.

It’s remarkably rare. But when you see it, it’s obvious. And creators who do this, consistently, build the deepest connection possible with their audience. They feel like a best friend. And often, this rare authenticity builds them into some of the biggest creators in the world.

I waited five years to start making video content.
Five.
Years.
I was afraid of what I’d talk about it. If I could talk well. If anyone would listen.

Since I started, it completely changed my life.

I speak with more confidence than I ever have. My relationship with my followers/readers is wildly deeper. I had reach and trust before, but showing my face, and just being me, created real connection.

People feel like they know ‘me.’ And they do. And as a result, all my ideas and writing on obsession resonate 1000x more.

Making video content is my number one goal for this year. My deep belief is that this type of content can not be hacked, or gamed, or cheated.

The only way to do it- is to look in the camera, and tell the truth. Consistently. Openly. Relentlessly. It’s very hard to do.

But it’s less hard, together.

Rules:
1. Post 30 Videos (one per day- on IG, TikTok or YouTube). 90 seconds minimum.
2. No cuts. One take. (NC1T). Press record and let it trip.
3. Talk about anything you want. I recommend recording when you’re at your highest energy, most excited, most obsessed. Have one topic in mind, and go.

Cost: $300.00
- Private group for accountability/access from myself, and other creators doing the challenge.
- 1 live call/week (Wednesday 7PM EST) for discussion/feedback/Q&A. Will be recorded.
- Free access to any future cohorts/challenges.
- Limited edition 3’x2’ flag, if challenge is completed.

Enrollment closes midnight Sunday (12AM 4.8.24)