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  • 🏴 On delusion, repetition, and sacrifice. Ten Bullets.

🏴 On delusion, repetition, and sacrifice. Ten Bullets.

For The Obsessed

To the obsessed,

Here are your weekly Ten Bullets.

Ten ideas to help you build companies, make art, and find your obsession.

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1. On obsession:

2. On patience:

3. On loneliness:

“As I became a CEO, I started leading from the front at the top of the mountain, but then, you know, the higher you get to the peak, the fewer the people there are with you. No one ever told me how lonely you would get, and I wasn't prepared for that. I had this guilt about not working because so much of my life was about being successful, probably if I were to dig deep because I thought that would make people love me

And the day of our IPO, we reached a hundred billion dollar valuation. I remember after going public, it was like, 'Oh my God, there's this like amazing exaltation.' It was amazing like I'd gone to the mountain and then I wake up the next day, and my life is exactly the same. I'm alone I wake up, I put on sweatpants, I go onto iMac, and I have like 10-12 hours of Zoom meetings and I just don't really have much of my life outside of work. My work was my life.

I didn't know at the time that I was lonely. I knew I was isolated, but I didn't know that that also meant loneliness. And I thought I have all these people around me, how could I possibly feel this way? And there were a couple people that entered my Tife that gave me some awareness and consciousness, one at the deeply personal level and one more at the professional level.

And the other person I met is the now and former Surgeon General of the United States, Dr. Vivek Murthy. We hired him during the pandemic because a lot of people were afraid to go into Airbnbs and they were worried about germs on surfaces. I remember having a conversation with him, and he said something to me. He said, 'Brian, do you know what the number one killer in America is?' I'm kind of paraphrasing our conversation. And I said, 'I don't know, is it like heart disease? Is it cancer?' And he goes, 'No, the number one killer in America is loneliness.”

— Brian Chesky (AirBnb Founder) on Jay Shetty Podcast (h/t Tyler Bruno)

PS- follow Tyler who shared this quote. He’s an incredible young writer. See bullet four below:

4. On delusion:

5. On creator-led brands:

“Over the past year, it feels like everyone and their grandma has started a brand where they’re ’documenting the process’.

And don’t get me wrong, it’s a great form of content and way to share your story/journey with people… but for f*ck sake, that is not how you build a creator led brand.

You don’t buy Jordan’s because Michael Jordan, 23, the GOAT, was in the factory making them himself, you buy them, because he wears & performs in them.

You don’t buy chamberlain coffee because she goes to Columbia and handpicks the beans herself before packaging them up, you buy it because she herself drinks it every morning.

So instead of starting something that is all about you ‘making it’… you need to actually get people to like, follow or watch you for something already, and then make better versions of the stuff you’re already using or talking about.

— @bymaximize 

6. On repetition:

7. On writing:

8. On sacrifice:

"If they feel like sacrifices, you're probably not doing the thing you're meant to do." - Kobe

9. On the obsessed life:

10. On commitment:

If you’d like to reach 30,000 obsessed entrepreneurs and creators with your brand/product, shoot me an email at [email protected] for sponsor packages, and to see if it’s a good fit.

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